Lux' has been associated with more than 100 Bollywood beauties for years now. Let's have a pleasurable look at few of them to feature in Lux ad and also the nostalgia-tinted look at the amazing women from Indian cinema history who stood by the beauty soap.


Her looks varies dramatically, from earthy, to simple to super glam. No wonder Priyanka Chopra is the good choice to showcase the diversity of the Lux woman.

It never came as a surprize to us that country's most beautiful woman endorses the most visible beauty brand. No one carried the Lux badwagon with such a great elan as Aishwarya.

If her mother, Babita endorsed the soap in the 1960s and sister, Karisma in 1990s, it's obvious for Kareena to carry on with the Lux legacy now. But there is a slight difference. It's chocolate that tempts Bebo.

How could 'Lux' had missed on Bollywood's mast-mast beauty? Raveena Tandon builds the 'Lux' brand equity with her hot and appealing face.

Diva Madhuri has surely been our Lux idol for ages. Lux has done the trick and guaranteed it's sale by featuring the hottest babe of the Bollywood. And why not she is the beauty gals can always look up to.