New branding

According to analysts the Google browser may help the company further improve its branding. According to Kay, president of Endpoint Technologies Associates in Wayland, Massachusetts, "This gives Google another opportunity to protect its flank and to create a new branding position." "The browser is a broader platform than they currently have," he added.

A recent Merrill Lynch & Co report said that the market for Web-based software is expected to touch $160 billion by 2011.

The more, the merrier

One thing that is certain is that Google wants a fall in marketshare of Microsoft Internet Explorer. So, here it can be the case of more the merrier. Suppose, if Google's browser grabs 10 per cent market share in first year it's sure to hit IE too.

Also, if Google's Chrome fails to become a hit with the users, according to some analysts it could be a vehicle to acquire Mozilla.

Nice topic
Thanks