
Re: Google browser: Why Google needs it
New brandingAccording to analysts the Google browser may help the company further improve its branding. According to Kay, president of Endpoint Technologies Associates in Wayland, Massachusetts, "This gives Google another opportunity to protect its flank and to create a new branding position." "The browser is a broader platform than they currently have," he added.
A recent Merrill Lynch & Co report said that the market for Web-based software is expected to touch $160 billion by 2011.