Slinky gowns. Pencil heels. Sparkling make-up. Shiny baubles. Studded clutches. Red Carpet is all about creating a 'wow' effect. Following in the tradition of Hollywood, its singing 'n' dancing counterpart -- Bollywood and its inhabitants, too, is fast catching up with the entire walk-the-walk-pose-for-shutterbugs routine.

And while you may still spot a kanjeevaram or embroidered sari every now and then, celebrities are vouching for high-end labels and designer gowns. rediff.com takes a look at Bollywood's popular gown-clad glories.

Aishwarya Rai Bachchan

Be it black, fuschia or olive green, colours become her. On this particular red carpet occasion, an ethereal Ash, accompanied by hubby Abhishek Bachchan, does poetic justice to the n*de tones of her Armani embellished gown with characteristic elegance and style.

Shilpa Shetty

Ms Shetty's hour-glass figure does complete justice to this creamy white creation. Here seen with UK-based beau Raj Kundra and impossible-to-overlook glittering diamonds.

Bipasha Basu

The ever-so-adventurous Bipasha shows off another of her quirky picks --a garnet coloured sequined gown teamed with a zari shawl and Cartier ornaments. How do you like it?

Preity Zinta

Decked to kill in striking emerald-diamond jewels, Preity Zinta opts for a splendid silk number in teal, by Italian designer Alberta Ferretti, to face the flashbulbs.

Katrina Kaif

How about some black magic, Katrina style? The model-turned-actress makes a stunning impact in an elaborate gown helmed by designer duo Anamika Khanna and Ashish Soni.