It's been a long time coming, and finally last night (September 30) Paris Hilton unveiled to the world her new realty show "Paris Hilton's My New BFF."

The "Hottie and the Nottie" babe was joined by her boyfriend Benji Madden, parents Rick and Kathy, and brother Conrad at the swanky event, held at Hollywood hot spot LAX.

And, of course, Miss Hilton was looking her very best, hamming it up for the paparazzi in a cobalt blue beaded dress teamed with a pair of matching heels.

Earlier in the day, Paris was spotted getting rid of her pre-premiere nerves with some retail therapy at Maxfield and Betsey Johnson boutique.

Enjoy the pictures of Paris Hilton and Benji Madden out last night (September 30), and of Paris shopping earlier in the day.